In Search of Viral-ity
Catherine Ryan Hyde
Familiar with Internet references to something "going viral"? Here's hoping it's healthier than it sounds.
All I seem to have figured out for sure about viral-ness is that it happens to other people. People with truly bizarre YouTube videos. Celebrity stuff. But today I decided to play a game to see how viral I can get a video to go. I figure it's like changing the world. You set out to change it a lot, but maybe miss the mark and change it a little. But that's still good, right? Small change is better than no change at all.
The video is the Love in the Present Tense video excerpt. It's a book trailer that was made for me by a nice guy named David Alonzo of Wide Angle Studios. He knew I couldn't afford a professional book trailer, so he just made one for me anyway. Something like Paying It Forward, except...to me! So I want to try it with this one, because it's less self-serving. I want more people to see not only what he can do professionally, but what he's like as a person. It's not just anybody who gives you a thing like this as a gift.
It isn't brand new. He finished it late last year, I put it out on YouTube...and a few hundred people have viewed it. I'm not sure why it hit me today that I can do better.
So...will you play this game with me? I can't do it without you. If you're on Facebook, will you post a link to the video on Facebook? If you Twitter, will you tweet it, and ask others to retweet it? Or send a link to some of your friends who like books? Or, if you have a book blog, will you link from your blog?
And I'm not asking you to do all the work, either. If you do something "big"...for example, if you have a website or book blog, and you're willing to embed the video for a reasonable time (3 months? 6 months?) I'll send you a signed hardcover of the book as a thank-you. If you don't have a web site or a blog, other "big" great ideas to spread the word are also open to reward.
Thank you. Thank you. Thank you.
Here's the link: http://www.youtube.com/user/cryanhyde